Decoding World of Warcraft’s Success Formula (Part I)

Since its release in November 2004, World of Warcraft (WoW) has enjoyed incredible success, boasting over five million customers* world wide (source: Blizzard’s press release). So what exactly is it doing right that it took the world of MMOG by storm, snatched a huge chunk of the market, and at the same time, expanded the market to the largest it has ever seen? It should be no surprise that, there isn’t one definitive answer to this, but rather, there are many things that Blizzard has done right. I will be writing a series of editorials on this matter. For this entry, I will be focusing on its prime strength: accessibility and usability.
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Battle of the Blogs

UPDATE: I have since switched to WordPress due to spam issues. See my Battle of the Blogs: Part 2 entry.

This site is powered by b2evolution if you haven’t noticed. Why did I pick it? First of all, I searched on SourceForge.net on “php blog”, sorted by number of downloads and b2evolution came up at the top, with over 150k downloads. Now even though I have heard about WordPress before, it didn’t come up in the search. Even though they claim that they have moved off SourceForge.net, still a big mistake on their part to have neither “php” nor “blog” in their listing.
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I won the AO “Name Rubi-Ka’s Suns Contest”!

In a competition organized by Lyricia, and recognized by ICC’s Galactic Cartography Board, I submitted my entry for the two suns names and I won! Nice change of 20 million credits :) Here’s my entry write up:

To pay homage to Earth I used one of the oldest Earth languages to name our suns—Latin.

For the yellow sun

animus
For its energetic color, I chose “animus.” It means courage, vivacity, bravery, will, spirit, soul. Regardless of factions or guilds, these elements can be found and should be cherished and praised. This word has also evolved into the English language and can be used to mean a feeling of ill will or animosity. This is an excellent contrast for our planet’s struggle. Amidst all bravery and courage, we have plenty of animosity. Even if one day our struggle ends, we will still have our sun to remind us of the Notum War.

For the blue sun

amicus
For its serene and peaceful color, I chose “amicus.” It is a Latin word that means friend, comrade or harmony between parties. With all the struggle happening on our planet (signified by Animus), what really matters? Your friends and comrade. The true ones will be there for you when you need them. When you are away from them, you can gaze into Amicus and not feel alone.

The contest’s also been immortalized in a guide on AO Stratic! The runner ups can be found in this post.