I am currently on a promotional cross-country car trip for The Lord of the Rings Online. I am actually on vacation on this trip (since I am not on Marketing), but I am doing quite a bit to help out. It’s been fun so far, follow our progress on TwoGuysAndaLOTROCar.com!
Our music video, “Linger”, for the Xfire Summer WoW Movie Contest has been chosen as a finalist! Download it here. You would need an Xfire account and the Xfire client in order to download, but it’s free!
Voting has begun! Please go to Studio Amicus’s website for all the links. Thanks to everyone who have given us feedback and helped in making the video!
Our entry to the Xfire Summer Movie Contest for World of Warcraft is finally complete! We were up till 5:30 AM due to encoding and compression issues. When we can release it to the public, it will be available on Studio Amicus. Stay tuned!
We’ve learned a lot about machinima and how badly written software can really drive you nuts 😉
In the first installment of the Decoding World of Warcraft’s Success Formula, I identified two major in-game strengths of WoW. For the second installment of the series, I will be talking about three inter-related out-of-game areas that contributed to its incredible success: brand, marketing and community.
Since its release in November 2004, World of Warcraft (WoW) has enjoyed incredible success, boasting over five million customers* world wide (source: Blizzard’s press release). So what exactly is it doing right that it took the world of MMOG by storm, snatched a huge chunk of the market, and at the same time, expanded the market to the largest it has ever seen? It should be no surprise that, there isn’t one definitive answer to this, but rather, there are many things that Blizzard has done right. I will be writing a series of editorials on this matter. For this entry, I will be focusing on its prime strength: accessibility and usability.