Decoding World of Warcraft’s Success Formula (Part I)

Since its release in November 2004, World of Warcraft (WoW) has enjoyed incredible success, boasting over five million customers* world wide (source: Blizzard’s press release). So what exactly is it doing right that it took the world of MMOG by storm, snatched a huge chunk of the market, and at the same time, expanded the market to the largest it has ever seen? It should be no surprise that, there isn’t one definitive answer to this, but rather, there are many things that Blizzard has done right. I will be writing a series of editorials on this matter. For this entry, I will be focusing on its prime strength: accessibility and usability.
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